LUMBERTON — BB&T customers who do their banking at the North Lumberton branch will have to take their business elsewhere after Friday.
The Liberty Hill branch will close its lobby and service window at 2 p.m. that day, leaving two retail BB&T banking branches to serve the city.
“It was a carefully considered, strategic business decision,” said Phillip Stone, the bank’s city executive, told The Robesonian recently. “This is not a reduction in staff. The employees will relocate to other financial centers.”
The bank has a branch at Biggs Park Mall, just two miles from Liberty Hill, and its city offices and retail center are at Sixth and Cedar streets downtown.
BB&T has more than 500 employees in bank operations in Lumberton and is one of the county’s largest private employers.
The Liberty Hill branch opened in 1992 and the retail, hotel and restaurant sector grew up around it near Exit 22 at Interstate 95, now a hub of commerce in the city and county.
This year, BB&T plans to close approximately 100 of its 2,100 financial centers in the 15 states where the regional bank operates, said David White, vice president for corporate communications.